Showing posts with label MEST1. Show all posts
Showing posts with label MEST1. Show all posts
Chronicle trailer
1) How does the trailer use media language to engage the audience? (12) This question is about DISTINCT, camera, editing, mise en scene and sound. What about these does the clip do effectively to create a sense of enigma and interest, what questions does it make you ask? How does it make the audience want to go and see the film which is the purpose of the trailer. You will be using media language in the other questions too don't be afraid to repeat certain shots or sounds etc.
2) How is the institution alluding to a variety of different film genres? (12) What other genres does this trailer incorporate and how. Also bring institution into it and why.
3) How do certain features of the trailer identify the target audience? (12) What about this clip is targeting more of a teen audience?
4) How are teenagers represented in this clip? (12) Describe specific events, dialogue, effects, events, reactions that would be typical or atypical of a teen and why. Always give examples.
Blackberry Keep on Moving
The Video
Questions
Media Institution How does BlackBerry reinvent their brand having lost a lot of ground to iPhone and Android?
Media Audiences How is the viewer made to feel like they are part of the advert?
Media Representations How is the BlackBerry Z10 represented as being for all purposes?
Media Forms What Camera shot(s) in the advert help to emphasise BlackBerry’s “built to keep you moving” slogan?
Media Institution How does BlackBerry reinvent their brand having lost a lot of ground to iPhone and Android?
Media Audiences How is the viewer made to feel like they are part of the advert?
Media Representations How is the BlackBerry Z10 represented as being for all purposes?
Media Forms What Camera shot(s) in the advert help to emphasise BlackBerry’s “built to keep you moving” slogan?
Matt's
Media Questions
1. (Media Forms) How is the video constructed to attract action game audiences?
2. (Media Institutions) How is the Assassins Creed brand maintained and shown throughout the video?
3. (Media Representations) How has the hero been represented as a good character?
4. (Media Audiences) What features of the video would appeal to people who are not already a fan of the franchise?
http://www.youtube.com/watch?v=-pUhraVG7Ow
1. (Media Forms) How is the video constructed to attract action game audiences?
2. (Media Institutions) How is the Assassins Creed brand maintained and shown throughout the video?
3. (Media Representations) How has the hero been represented as a good character?
4. (Media Audiences) What features of the video would appeal to people who are not already a fan of the franchise?
http://www.youtube.com/watch?v=-pUhraVG7Ow
How does the video engage the audience?
Media Language and messages
Representation of News
News as Institution is questioned
Fifa 13 advert
How many institutions are represented in this clip?
How does it cater for a niche audience?
How is media language used to signify the various
How is football represented?
MEST 1 - Jan 2012 Mini Clubman
You are about to see the viral video three times:
Have you seen that? developed by the German advertising agency 19:13 to launch the new MINI Clubman car. The advert was released on the internet via YouTube on 25 March 2009. In its first year it had over 180 000 hits as well as being spread further across the internet.
Viral marketing describes any strategy that encourages individuals to pass on a marketing
message to others, creating the potential for rapid growth in the message’s exposure and influence. A viral video is a video clip that gains widespread popularity through the process of internet sharing, typically through e-mail or instant messaging, blogs and other media sharing websites.
The advertising agency 19:13 was given the demanding brief of creating an exciting video which
would go viral and also help to rebrand the MINI Clubman car. The Head of Global Marketing
at MINI claimed that "The viral video demonstrates in an entertaining way what the new MINI
Clubman is capable of, and how much pleasure it is driving it. 19:13 implemented that in a
literally breathtaking way".
1 Media Forms
How is the video constructed to engage the audience? (12 marks)2 Media Institutions
How is the brand image of the MINI Clubman promoted in the video? (12 marks)
3 Media Representations
How is the video represented as being real? (12 marks)4 Media Audiences
What features of the video encourage the audience to pass on the marketing message to others?
(12 marks)
MEST 1 June 2012 exam
Up to 1:36 Matt Groning credit
You are about to see the title sequence for The Simpsons episode 'MoneyBART' first broadcast in the UK on 21 October 2010 at 6pm on Channel 4.
The titles were storyboarded by celebrated British street artist
Banksy, who is renowned for
his controversial graffiti and whose identity remains a closely guarded secret. It was the first
time that an artist was involved in the opening credits of the show, one of the most successful
television brands of all time.
In general the titles begin in their usual way and then move into an extended sequence. This
sequence was apparently inspired by reports that
Twentieth Century Fox sends out some of
their animation for
The Simpsons to a company in South Korea. Outsourcing in this way would
mean that episodes could be mass produced more cheaply.
The Simpsons
has a reputation for being cheekily disrespectful to its parent company, Twentieth
Century Fox
, who initially pulled the title sequence from YouTube, claiming that it breached
copyright restrictions. Quickly going viral, the sequence later reappeared and within a few
weeks received over five million hits.
1 Media Forms
How does the opening of this title sequence use media language to draw the
audience into the programme?
(12 marks)
2 Media Representations
How does the extended sequence represent the workplace?
(12 marks)
3 Media Institutions
How does the extended sequence make fun of the commercial nature of media
institutions?
(12 marks)
4 Media Audiences
What features of the whole sequence made it so popular on YouTube? (12 marks)
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