Matt's

Media Questions
 1. (Media Forms) How is the video constructed to attract action game audiences?
 2. (Media Institutions) How is the Assassins Creed brand maintained and shown throughout the video?
 3. (Media Representations) How has the hero been represented as a good character?
 4. (Media Audiences) What features of the video would appeal to people who are not already a fan of the franchise?

 http://www.youtube.com/watch?v=-pUhraVG7Ow