The Video
Questions
Media Institution
How does BlackBerry reinvent their brand having lost a lot of ground to iPhone and Android?
Media Audiences
How is the viewer made to feel like they are part of the advert?
Media Representations
How is the BlackBerry Z10 represented as being for all purposes?
Media Forms
What Camera shot(s) in the advert help to emphasise BlackBerry’s “built to keep you moving” slogan?