Research three texts, copy and paste and annotate them. Use media language and analyse the effect it creates and then prove that you've learnt from them to produce your own. Evidence of progress from learning to production.
http://www.htmlbasictutor.ca/anatomy-of-web-page.htm - anatomy of a website
Magazine Terminology
MAGAZINE MEDIA LANGUAGE and how they represent your magazine and band(learn and apply! ) Useful for website analysis too.
• Layout and design
• House style - do you recognise it as
belonging to this magazine’s style and genre?
• Convergence – links to
Photo Galleries, Videos, Downloads, Lyrics, Bibliographies, News, Gigs,
Merchandising and Blogs
• Ratio of Photography to text – can reveal
crucial information about the target audience
• Masthead - often contains
advertising and evidence and convergence here (see TOTP)
• Cover Lines -
also reveal linking and convergence and ‘sell’ the magazine’s contents
•
Typography - use of serif/sans serif font, size and body type of font, bold,
block, WOB, WOR, italics, underlining, upper case, lower case (different
connotations e.g. bold, sans serif block on Q magazine’s cover has connotations
of masculine culture in terms of target audience).
• Use of Graphics and
graphical devices often reveal genre (Dance magazine front covers)
• Mode
of address – reveal how the magazine speaks to its target audience
•
Language code – restricted or elaborated again helping to identify target
audience
• Colour/BW (monochrome) – bright colours often have
connotations of Pop genre (TOTP)
• Lighting – again, bright lighting has
connotation of pop, dark colours, rock
• Cover Price, Production Values ,
Advertising – identifies the socio economic target audience
• Taglines –
very important in Music Magazines, a personal address to the audience
•
Connotations of title – Q is very enigmatic while Top of the Pops is very
obvious
• Publisher Name - revealing an independent or mainstream
convergent organisation (EMAP)
• Framing, type of shot – Lilly Allen on Q
cover is framed centrally revealing her importance
• Camera angle – Rock
Magazines often have low angle subject camera signifying dominance
•
Juxtapostion – what something is next to can reveal meaning (Lilly Allen and
Black Panthers)
• Body language, expression, pose, eye contact (Lilly
Allen seductively looks back at a male TA)
• Dress code and clothing (a
half naked Lilly Allen reveals stereotypical female
objectification)
Example – Rock Music Magazine Genre Conventions
•
Males are usually the subjects, women are the objects (see Lilly Allen on Q
magazine cover)
• Mainly use of dark colours, the use of night rather
than daylight connoting mystery
• Photographs of stage performances in
front of screaming crowds and Backstage footage
• Gestures of male
bonding – ‘high fiving’, laughing and back slapping, male stereotypes
•
Costumes are often dark coloured and can also be baggy and casual (male and
female)
• Use of black and white (monochrome) creates an enigmatic,
stylised representation
• Close ups of soulful singing into a microphone
or playing to the camera, playing of guitars
• The juxtaposition of
binaries of dark versus light – contrast engages the target audience
•
Use of tracking, panning, crabbing shots , fast paced editing, slow motion
(moving image music videos only but can be represented on a front cover by use
of shot and camera angles)
• Montage shots of industrial, urban
landscapes – industry has masculine connotations
• Close up shots of
vocalist during emotional moments – emotion is a genre stereotype
• Close
up shots of instrumentalist’s hands playing instruments – emotional
cradling
• The use of shadow and use of backlighting (enigmatic,
mysterious, aspirational – appeal)
• Heavy use of visual symbolism (often
sexual as in the Black Panthers on Q magazine cover)
• Wide shots of the
band together symbolising unity, a tightly knit group (good publicity)